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Tips to Build Your E-mail Address Database By: Michael F. Murphy
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Tips to Build Your E-mail Address Database By: Michael F. Murphy
How do you create a successful e-mail marketing campaign if you do not have a substantial e-mail database? That question may be one of the largest Internet-related challenges facing nonprofits. Included in this article are tips to cost effectively build your e-mail address database and increase your donor participation and retention rates.
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